Smart Street Marketing What Make You Different?

Smart street marketing is the practice knowledge from the field to make your marketing success. The method is quit different if comapred to convetional marketing based on academic science.
The knowledge is brought to the plan paper from the market. Start with proven empiric tactic and then arrange to be strategy than make the grand masterplan. It is quite different to the conventional marketing that started
with masterplan and grand startegy and then separated to be a part of tactic.
Another difference is that smart street marketing stress their effort to USP. The USP is not the unique sales positioning as in conventional one, but USP means unlimited advantage/ benefit, sensational offer, and powerful promise.
While in convetional it stress to branding, positioning, and differenciacy.
But I see that both method has the similarity in trying to achieved their goal. The USP in smart street marketing is also develeping its branding, positioning and difference. But the stress in this method is to the result oriented. It means that branding, differenciacy and positioning is a must package in smart street marketing. The
it is transfered to the customer with unlimited benefit, sensational offer, and powerful promise.